Tiktok What'S Next 2024 Update. For this year's report, tiktok looked at how creative bravery drives impact by piquing global curiosities, flipping traditional story arcs, and deepening trust between brands. Brands and creators continue to elevate their mindset of creative bravery to new heights.

It recaps all the trends and movements that the offiial tiktok marketing science team is tracking. Today we’re launching the tiktok what’s next report 2024, our fourth annual trend forecast, which will arm marketers with key knowledge around our community’s changing wants and needs in order to shape the year ahead.